Veterans Charity Ride to Sturgis


Liberty Sport proudly takes its place in the next great tradition for our Veterans as the ‘Official Eyewear Sponsor’ of the Veterans Charity Ride to Sturgis (VCR). This is the second year for Liberty Sport to support this great event and in 2016 expands the relationship to become the ‘Official Eyewear Sponsor’ to protect the vision of the chosen Veterans on the nine day journey from Los Angeles, California to Sturgis, South Dakota.

Founded in 2015 by Veteran Army Paratrooper Dave Frey and Emmy-award winning Director Robert Manciero, VCR uses motorcycle therapy to provide a healing and fun experience for a select group of veterans who need support.

Each of the veterans will be outfitted with prescription and/or non-prescription eyewear, from our Switch and Rider Collections to keep their eyes safe on their journey, depending on the eyewear solution they seek. Our Switch product range offers a magnetic interchangeable lens frame options that is equipped with both low light rose amber and a polarized lens option to ensure a light management solution from dawn until dusk. Our Liberty Sport Rider Collection frames offer ANSI Z87.1 rated protection and feature our Powered by SwitchTM Technology. This technology offers removable magnetic side shields to protect your eyes from wind and debris and feature our Ultimate Driver Sunset lens with full UVA and UVB protection. The Veterans will also have the opportunity to select one of the VCR customized logo frames that are being specially customized for this event.



 Follow the ride route to support the VCR in your area!